Reach the trader's desk

Get in front of decision-makers who trade the next move.

DMC readers don't doom-scroll for vibes. They open the brief at 7AM UTC because their P&L depends on what's in it. Put your brand where buying signal actually clears.

Request media kit → [email protected]

Editorial firewall guaranteed · Audited delivery · No bot traffic

At a glance

Monthly readers: 100k+
Email subscribers: 12k+
Avg. session: 4m 12s
Bounce rate: 38%
Brief open rate: 42%
Brief CTR: 3.8%

Who reads DMC

Three audience segments dominate. Roughly mid-twenties to mid-forties. Predominantly English-speaking. All making decisions with money in the market.

41% · Active traders

Spot, perps, options

Read the morning brief before placing the day's first orders. Buying signal: exchange listings, derivatives platforms, signal services, hardware wallets, tax tools.

28% · Crypto-curious investors

Adding to a portfolio

Less time-on-screen, higher ticket size per decision. Buying signal: ETFs, custodians, retirement-account on-ramps, fintech, IRAs.

21% · Industry professionals

Analysts, founders, GPs

Read DMC at the desk. Buying signal: data providers, on-chain analytics, market intelligence, professional tools, conferences.

Geography

North America 38%
Europe 27%
Asia-Pacific 24%
Latin America 7%
MENA 4%

Device & behavior

Mobile 54%
Desktop 41%
Tablet 5%
Heavy mobile during U.S. hours · Desktop during Asia / Europe sessions · 4.7 PV per session

Where your ad runs

Four inventory types. Each clearly labeled. Each delivered above the fold or in the natural reading path — never sneaked into the page chrome.

YOUR 728 × 90 LEADERBOARD HERE

Header leaderboard

728×90 desktop · 320×50 mobile. Sitewide, below the ticker. First impression every session.

· Above the fold
· Sticky on scroll (opt-in)
· No competing ads on same page
· Viewability ≥ 78%

YOUR 300 × 250
IN-ARTICLE

In-article unit

300×250 placed after the third paragraph of every article. Read context, not banner blindness.

· Native font / spacing
· Avg dwell 9.2 sec
· CTR 0.34% (3× display avg)
· Category targeting

YOUR
300
×
600

Sticky sidebar

300×600 stays visible as the reader scrolls. Article pages and category pages, desktop only.

· Persistent visibility
· Desktop / tablet only
· Pause on hover (opt-in)
· Average viewability 71%

DMC Morning Brief · May 18

Newsletter native

Single sponsor per send. Above the analysis section. Read like a recommendation, marked as sponsored.

· 42% open rate (audited)
· 3.8% CTR avg
· Single advertiser per send
· Editorial reviews copy

Trusted by partners across the stack

CRYPT.X

LEDGER.IO

VOLT EX

RAMP

PROOF LAB

HALO CAP

THIRD ARC

POLYNOMIC

TAIPAN

SIGMAFLOW

CLEARWAVE

MONOLITH

Sample placeholder brands. Real partner list shared in the media kit under NDA.

What partners say

DMC’s newsletter is the cleanest signal we book. Open rates we can’t replicate anywhere else, and the editorial team actually pushes back on copy until it’s right.

MO M. Okafor Growth, regulated exchange

We started with a one-month trial. Fourteen months later we’re still here. The DMC audience converts at twice our blended channel rate.

JK J. Kessler Head of marketing, derivatives platform

Most crypto outlets blur sponsored and editorial until you can’t tell. DMC doesn’t. That’s exactly why putting our brand here works.

SV S. Verma VP communications, institutional custody

How it works · 4 steps

1
Inquire

Email or form. Tell us your product, budget, and the audience you’re trying to reach.
2
Get the kit

Detailed media kit within 1 business day. Rates, audience cuts, available windows.
3
Plan + creative

We confirm placements, review creative against our standards, schedule the campaign.
4
Launch + report

Campaign goes live. Audited weekly delivery + post-flight performance report.

Editorial firewall · non-negotiable

Sponsors don't influence what we cover.

Sponsored content is sold and produced separately from editorial.
Sponsors don't receive advance notice of editorial coverage.
Editorial may decline copy that misrepresents data.
Token launches receive additional regulatory disclosure review.

Sponsored content does not appear in editorial recirculation modules.
We won't run a sponsored piece for a brand that's an active subject of editorial investigation.
"Sponsored" is labeled in 12pt minimum on every device.
Read our editorial guidelines in full.

Request the media kit

Advertiser FAQ

Do you accept token-project advertising?

Yes, with additional regulatory disclosure review. We require a published audit, a public team, and a US/EU-compliant disclosure clause in the creative.

What categories don’t you accept?

Unaudited tokens, illegal gambling, unregistered securities, and anything misrepresenting return profiles. We will tell you if there’s a fit on first reply.

Do you do native content?

Yes — labeled "Sponsored" at the top of every device. Sponsor writes (or we ghost-write to brief). Editorial reviews for accuracy and disclosure.

Can I geo-target?

Yes for display formats. Newsletter is delivered globally; geo-filtering of the email list is by region buckets only (NA / EU / APAC / LatAm / MENA).

What’s the cancellation policy?

Month-to-month: cancel any time before the next billing cycle. Quarterly: cancel before the next quarter starts. Annual: 30 days notice.

How are impressions audited?

Server-side ad serving with viewability tracking. Weekly report; sponsor can verify via 3rd-party tag. Botted impressions excluded from billing.

Can I sponsor a single briefing only?

Yes — single-send Morning Brief slots are available for time-sensitive launches. Mention "single brief" in your inquiry and we’ll send the slot calendar.

Do you publish your traffic?

Aggregate numbers above; full breakdown shared in the media kit. Audited via Google Analytics with raw access on request.

Ready when you are

Talk to the desk. We reply same day.

Tell us what you're trying to do. We'll come back with a plan that fits — or tell you straight if we're not the right venue.